Given that we’re all proud of being happy Brightonians, our designers took this project very personally. When the brand approached us to “create something amazing”, we used the promenade as our meeting place, the pebbles – as chairs, and the sea – as our source of inspiration. 

The bus kiosk had to be dressed in an attractive visual, of course, but it also had to communicate with all the tourists and locals visiting the most popular place in Brighton, its city centre. The creative design concept we came up with was triggered by a very genuine insight: we all bump into problems in our everyday life, but it’s always best to look on the bright(on) side of life, isn’t it?

The pink visual we chose to wrap up the kiosk in tells passers-by that Brighton & Hove Buses offers exceptional services to its consumers by being the perfect solution for the visitors of East Sussex, the local community and for all Brighton & Hove’s folks.