Hitting London Gatwick this summer... You Deserve The World!

Aimed at increasing passenger engagement with the airport’s retail offering, we created a compelling, aspirational experience that has stand out across various touch-points within the busy airport environment. 

The “You Deserve The World” concept was rooted in indulgence and escapism and inspired by retro-vintage glamour, using warm, summery hues and uplifting messaging.

The end result was a suite of printed, digital and animated assets, including custom illustrations for flexible rollout across London Gatwick and World Duty Free stores!