We went through an intense pitch process to show Newbery our creative offer and strategic thinking, after which they chose us to develop their offline campaigns and promote the Newbery product lines online.

Andy Miller, MD of Newbery Cricket Bats said 'We are delighted to join up with O&G, I feel their innovative thinking and proactive approach really suits our way of working. We are really looking forward to getting stuck in and moving the brand forward'.

What Newbery brings to our table is beyond compare: their MD, Andy Miller, has a stockpile of refreshing ideas for the 1919-established brand; Newbery has also signed a 3-year global ambassador deal with Kieran Powell, West Indies cricketer; and the company is balancing heritage and great quality products in an exceptional fashion.

Gavin Graimes, MD of O&G said 'We're really excited to be working with such an established and well-respected brand and see a great opportunity to build an even stronger fan base in 2016/17'.

This news couldn’t have come at a better time. It’s exciting to win over another noteworthy brand and grow our sports sector knowledge.