Our new Sussex Sharks shirts launched today!

We’re excited to see the launch of our new shirt designs for the Sussex Sharks in both the Vitality Blast and Royal London Cup.

The design process started at the end of last year and was scheduled for launch in April. Due to CV19, the Cricket Season has been postponed until August 1st... so finally the wait is over!

With our direction and support, it’s the first time in the Club’s history to have linked the kit design creative direction across all platforms offering complete visual synergy.

We aimed to create a shirt that fans would love to wear, be remembered and push the boundary(!) on previous seasons.

Over the last few weeks, we turned our attention to developing the kit launch campaign - working with CGI graphics to produce visuals of the changing rooms and individual player shirts, supported by videos of the players wearing the new kit.

Given the current pandemic, this one was a real team effort and one we couldn’t wait to launch!

You can read more and purchase it here now.

#TheWaitIsOver #GOSBTS