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Magic of Lapland

Magic reimagined

A Case Study


Create a modern website that reflects and showcases the luxury and beauty on offer in Lapland.


Magic of Lapland is a family operated company that offers bespoke, luxury holidays in Lapland. The team at Magic of Lapland commissioned us to give their ageing website a brand new, fresh redesign.


The old site needed updating both visually and from a user-experience perspective to bring it in-line with contemporary websites. The old site was difficult to navigate and failed to effectively capture the magic on offer. The new website also needed to be easily edited and managed by the client.

Project Detail

Creative direction
Web development
Project management


Do justice to the offering by allowing the photography to shine within a simple and elegant design.

Let the images do the talking

A key factor for the redesign was to properly utilise the vast library of exceptional photography that the team at Magic of Lapland had access to. Far greater emphasis on imagery across the entirety of the site was needed to do justice to the stunning landscapes of Lapland and the luxury accommodation on offer.

Easy to manage

At the client’s request, the site was custom built on Wordpress, and designed to fit their content management needs. Each page is unique and the client has the ability to manage each page component with ease, whether it’s a form, a gallery, or a price table.

We have received a lot of positive feedback on our new website. The design is sleek and unique, and unlike any of our competitor’s sites - we love it!”

Director — Magic of Lapland


The new website design has received really positive feedback across the board. The engaging, responsive site has proved a hit with prospective holiday makers.


Power Fuels

Driving a powerful transformation

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