Sussex Cricket and Sussex Sharks asked us to create their new season concept for 2024. We set ourselves the task of creating an overall look and feel that we could tailor to each team competing in the various competitions.

To echo exciting future opportunities for the club, we looked to create a more mature/leveled-up look and feel with real depth and drama. We aimed to do this by focusing on the players' passion and commitment in a fly poster aesthetic. The result would be to create an emotive piece that would stand out within the cricket marketplace and inspire the fans for the coming season.

We represent the past, present and future of cricket. We focus on the passion, the energy, and the sheer desire of one county to initiate change.

Sussex heralded the beginning of cricket, so they will light the way into the future. No one understands the passion and commitment required to excel more than Sussex. Which is why no one is better placed to issue the rallying cry.

It's a line in the sand that shows Sussex understands it is time to usher in change - focusing on passion, commitment and an unerring demand for more.

Get your tickets now! www.sussexcricket.co.uk