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Brand identity and film for Global Action Plan’s #CleanAirNight
The first-ever Clean Air Night aims to shine a light on the uncomfortable truth about wood burning.

Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort. Pressures on household finances may have tempted more people towards burning wood in the belief that it’s cheaper or more environmentally friendly.

However, Global Action Plan wants to help protect people and planet by shining a light on these myths and letting you know that in fact, wood burning hurts your wallet, your health and the planet.

We were commissioned to develop a new brand identity for the campaign, press ads and social assets, along with a film to support the Clean Air Night taking place on 24th January 2024.

To find out more, visit:

Click here to view the campaign video.