A breath of fresh air

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A Case Study

THE BRIEF
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Design the exterior and interior livery for a new fleet of ultra modern electric buses

Background
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Brighton & Hove Buses have set an industry-leading goal to operate a zero emissions fleet by 2030.
To help them achieve this they have invested almost £10 million in 30 next-generation extended range electric buses for the city’s popular route 5, which use geo-fence technology to run in zero-emissions mode throughout the city’s Ultra Low Emissions Zone.

Considerations
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O&G were asked to consider one overall air quality theme with different creative elements for different buses to build up a story around the new buses in relation to air quality and its importance to our thriving city and the lives of local people. The project was complex, involving many stakeholders, partners and suppliers plus highly technical specifications to consider.

Project Detail
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Creative concepts
Art direction
Photography
Design
Partnerships

The Solution
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We developed a central theme — Live & Breathe — that delivered against several message layers:

Brighton & Hove Buses are part of the fabric of the city and a crucial part of the solution to pollution
The environmental benefits of the new electric buses
Celebrating Brighton by showcasing its amazing landmarks, people, diversity and vibrant spirit

Design
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The buses bring to life the essence of Brighton through 60 local images and a design that mirrors the city with its blue skies, the green of the seafront architecture and a midnight blue silhouetted skyline against a dark teal sea. Inside the bus we share vital messages about the environment and highlight the sustainable benefits of choosing to travel by bus.

Celebrating Brighton & Hove
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