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O&G Bowl Over Cricket Fans with a Bold New Seasonal Campaign
Sussex County Cricket Club is going through big changes — and O&G has captured this with a fresh, dynamic image revamp

O&G recently unveiled its latest campaign for Sussex County Cricket Club. Every year, our team creates fresh messaging for England’s longest-running county club. The aim is to get loyal fans excited about the new season — and bring on board a few new fans to boot.

Sussex County Cricket is going through a time of major transition. A number of leading team members have hung up their whites for good, replaced by a wave of promising young players. What’s more, a new Head Coach, Paul Farbrace, has recently come on board with a fresh vision for the club.

As the creative marketing team behind both Brighton & Hove Albion F.C. and Brighton Half Marathon, O&G is well versed in creating strong messaging for sports campaigns. To capture the cricket club’s new energy, our creative team conceived a dynamic ‘Marching to Your Future’ concept, featuring strong visuals and action-led photography.

The campaign is currently being featured across all of the club’s print, digital and marketing assets - including web, social, press advertising, outdoor advertising, handbooks, hospitality brochures and match day programmes. It’s hoped that ‘Marching to Your Future’ will capture the excitement and thrills of this latest season.

Want to know more? Take a look at our case study on Sussex County Cricket Club’s 2023 campaign.