A fresh new website for Magic of Lapland

Having designed and built their previous site, it was a real pleasure to work with the team again as the business continues to grow and evolve.

The brief was to create a more premium digital experience that better reflects the Magic of Lapland brand, while making it easier for visitors to discover the full range of experiences on offer.

Best known for their bespoke Santa experiences in Finnish Lapland, the business now offers much more - including adults-only escapes and summer breaks. The new website brings these experiences together within a clearer, more engaging structure, supported by immersive imagery and a refreshed design that puts the destination at the heart of the experience.

The result is a website that feels more premium, easier to explore and better equipped to support the next stage of the brand’s growth.

Take a look at the new Magic of Lapland website.