Repositioning the world’s leading travel trade publication for a new era

TTG Media

Art direction

Brand guidelines

Branding

Design

Editorial design

The challenge

As the travel industry evolved, so too did the role of TTG. The world's leading travel trade publication needed a brand that reflected its new strategic direction - Smarter. Better. Fairer. - while retaining the trust and authority it had built over decades.

As the brand evolved, it needed a complete repositioning to reflect a new strategic direction - “smarter, better, fairer travel” - while remaining trusted and relevant to its existing audience.

What we did

Repositioned the TTG brand around its new strategic direction
Created a flexible identity system spanning corporate, product and sub-brands
Redesigned the weekly publication to improve readability, usability and advertiser appeal
Established a clear visual language across typography, colour and imagery
Produced interactive brand guidelines and rollout assets for print and digital

The result

Helping one of the industry’s most recognised names look confidently towards the future.

A contemporary, future-proofed brand that reflects TTG’s leadership in the travel industry
A clearer, more engaging publication designed for both readers and advertisers
A cohesive identity system applied consistently across multiple platforms
Industry recognition, including B2B Launch/Relaunch of the Year at the PPA Independent Publisher Awards

Testimonial

“It was a pleasure to work with O&G from the start. They listened closely to our brief, took the time to really understand the business and responded quickly as the project evolved. The team came up with a whole new dynamic brand for TTG, which not only looks fresh and modern, but also underpins the whole business.”

Daniel Pearce, CEO