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Horticultural Heaven
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A Case Study
THE BRIEF
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Convert users of RHS Wisley Gardens website into actual visitors.
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The team at Wisley Gardens pride themselves on not only being a total of 240 acres of diverse landscapes, but for also being inspirational through plantsmanship and experimentation. As one of the UK’s best-loved gardens and the flagship for the RHS, they receive around one million visitors every year.
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The RHS Wisley Gardens website was doing a great job at providing visitors with factual information and although the website was receiving traffic, this wasn’t always converting to footfall — a common challenge for many visitor attractions.
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Research and analysis
Illustration
Web design & development
THE SOLUTION
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We focused our attention on creating something interactive that people could explore, whilst enabling them to find out more about what the garden has to offer.
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To ensure that the final design really reflected the garden, we visited Wisley, took photographs and studied aerial shots. Visually, the site needed to be contemporary, but avoid looking too ‘cartoony’ or ‘childish’. An illustration style based on graphic geometric elements helped achieve a modern, custom aesthetic.
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The user experience for this project needed to be simple, smooth and immersive. We used a zoomed version of the map with click/touch and drag navigation paired with a scale ‘minimap’ navigation aid.
Points of interest within the gardens feature as pop ups with more information easily accessible.
“Working with the team at O&G was a pleasure. Planning and scoping was an easy, collaborative process, whilst deadlines and requirements were clearly communicated. We were really pleased with the final, delivered products. They are incredibly popular pages on our website and we continue to receive lots of positive feedback about them, both on and offline.”
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RHS — RHS Digital Team
THE RESULTS
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Average time spent on the page increased by 250% demonstrating strong engagement.
LIKE WHAT YOU SEE?
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