Brighton & Hove Albion

Our relationship with Brighton & Hove Albion spans more than 15 years - from the club’s days at Withdean, through the move to the Amex Stadium and its rise to the Premier League.

During that time, the challenge has continually evolved. From engaging supporters and driving ticket sales to supporting hospitality, commercial partnerships and the matchday experience, the club has needed creative that can respond quickly while remaining consistent with an increasingly ambitious brand.

For O&G, that has meant becoming more than a supplier - developing a deep understanding of the club, its supporters and its commercial objectives, and applying that knowledge across an ever-changing range of projects.

Our work with the Albion has touched almost every part of the supporter and commercial experience.

In the early days at Withdean, that included perimeter advertising, email marketing, new player announcements and ongoing creative support.

As the club prepared to move to the Amex Stadium, we supported the launch of its new home and helped promote the newly created 1901 Club premium hospitality proposition.

Today, the relationship continues across matchday activations, campaigns, hospitality, commercial communications and ongoing creative - combining our long-standing knowledge of the club with fresh thinking for each new challenge.

Most recently, O&G was asked to support one of the club’s most important premium hospitality renewal campaigns.

Members of both the 1901 Club and Tunnel Club were being asked to renew for a further five-year term - a significant commitment, particularly in the current economic climate.

With around 3,000 1901 Club seats and just 50 highly exclusive Tunnel Club seats, the two audiences required very different approaches.

For the 1901 Club, we developed a premium personalised renewal pack, combining contemporary creative with carefully considered print, production and communications.

For the Tunnel Club, we took the experience further, creating a bespoke presentation box featuring an integrated video message from club captain Lewis Dunk, an engraved bottle of Ridgeview sparkling wine, a premium brochure and personalised communications.

Every detail was designed to reinforce the value of membership and make renewal feel like an invitation to remain part of something special.

The renewal campaign delivered an exceptional response.

100% of Tunnel Club memberships renewed, securing every available membership for a further five-year term.

The 1901 Club achieved more than 90% renewal, exceeding the club’s expectations at a time when members were being asked to make another significant five-year commitment.

The campaign also generated extremely positive feedback from members and the club, demonstrating how considered creative can turn an important customer communication into a powerful commercial tool.

And for O&G, it’s the latest chapter in a relationship that has evolved alongside the club for more than 15 years - from Withdean to the Amex, and from the Championship to the Premier League.

• 15+ years working alongside the Albion
• 100% Tunnel Club renewal
• 90%+ 1901 Club Renewal